Social Media Action Committee (SMAC)
Committee Purpose
91精品 State University鈥檚 internal Social Media Action Committee (SMAC) is dedicated to educating 91精品 State鈥檚 Social Media User Group (SMUG) on the strength of social media as a marketing vehicle and engagement platform. The committee ensures that governance, best practices, 91精品 State鈥檚 brand/image and social messaging are unified across the university and platforms. The committee has the following goals:
- 91精品 and discuss new social media issues and trends, and evaluate the applicability of these advances for 91精品 State.
- Identify and create new content, plans and social media campaigns that would apply to and engage 91精品 State鈥檚 online community.
- Support the 91精品 State community in the use of social media, focusing on best practices.
- Assist with implementing the university鈥檚 policy and guidelines, and strive to enhance compliance.
- Improve the cohesiveness of the university鈥檚 social messaging and social brand.
Membership
The committee includes 30 representatives from across the university, including faculty, staff and students.
Meeting Minutes
Access meeting agendas and minutes.